Thursday, April 21, 2011

Confession: Louboutin vs. YSL

Recognize this?

Yes, a pair of Christian Louboutin Very Prive Pumps one of the most famous Louboutin designs.

You have seen your favorite celebrities wear a pair of Louboutins, like my personal favorites- Nicole Richie (who was the first one i saw wearing a Louboutin pumps, we can say she introduced me to the luxury brand), Rachel Bilson, Lauren Conrad, Lo Bosworth, Khloe Kardashian, Leighton Meester, Kate Bosworth, Victoria Adams-Beckham, and Sarah Jessica Parker.

So Christian Louboutin the famous luxury French brand of shoes and bags for ladies' best known for its red soled-shoes is suing Yves Saint Laurent (YSL) brand for coming out of a pair of red suede shoes with matching red soles last Spring 2011 collection.



Apparently, Louboutin as a company has a trademark for the red soled-shoes. Here's a statement from Christian Louboutin himself:
I have the biggest respect for the house of Yves Saint Laurent. Having discussed the matter with them and not been able to reach an agreement, we have had to take this to court. My company has a trademark on the red sole and if we don't enforce it this would leave the door open for other brands to copy us while jeopardising the identity of the Louboutin red sole. No one before me has ever used a coloured sole to define a brand's identity. The red sole has become widely recognised as the distinct sign of my brand in the eyes of women all over the world. - Source
Though this beautiful red suede pumps did not only come in red, it also came in navy blue with matching navy blue sole and a beige one with a matching beige sole (click the link below the picture for more information).

On the other hand, clearly stated on Louboutin's website called "Stop Fake" is the company's ZERO-TOLERANCE on fake Louboutins, when you scroll down a little a link released this year, last 15th of February entitled "Destruction of 400 pairs of shoes with red soles previously entered" seems to be a proof that the Louboutin company has claimed brand identity of the red sole. 


I really don't want to practice my knowledge on this trademark and branding shizzle as an Advertising major because i have so much respect for the two brands, so i'll just leave everything and the conclusion part to all of you readers.

Love and Peace,
Pattieta

2 comments:

  1. Wow this is getting intense! I do understand how Christian Louboutin takes their image so seriously. I think the main part of it is because the red sole really "made" the brand and it's smart of them to protect it.

    Thanks for the sweet comments on my blog by the way!

    Happy Easter <3

    xoxo
    Jill
    www.jillpineda.blogspot.com

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